Free Story Engine Canvas
You know what makes your company different.
Why is it still so hard to explain?
You know your audience. You know your product. You may even have your positioning worked out.
But your salespeople explain the company differently. Your website has one message. Trade shows have another. Ads and content chase whatever seems important that week.
Positioning can tell you where you stand. It doesn’t necessarily give you a story worth telling.
Download the Free Story Engine Canvas →
FREE 7-PAGE WORKBOOK
What the canvas helps you do
The free 7-page Story Engine Canvas helps you connect what your customers care about with what you uniquely believe and do.
- Get specific about who you're really for and what's happening in their world.
- Find the tension, contradiction or limitation worth talking about.
- Develop a point of view that helps customers see the problem differently.
- Connect that point of view to what your company uniquely does.
- Build a working Story Engine and pressure-test whether it can keep generating useful stories.
Find the story your marketing can keep building from.
The Story Engine Canvas is free. Work through it on your own, pressure-test the thinking and see where it takes you.
Download the Story Engine Canvas →