Case Studies
Driving leads for a radically new approach to home monitoring
The goal was to drive more awareness and leads for a home monitoring company selling to the trades. The challenge was to overcome the status quo of how these trades operate. Our solution was to focus the story on the winds of change and focus on contractors who saw their industry in upheavel. The result was a 5x improvement in sales qualified leads in 6 month
A new event agency was trying to find its footing in the crowded agency market. We ran a workshop input session and collaborated with the executive stakeholders. The resulting brand positioning and thought leadership pieces have won industry awards and resulted in a 15% YOY agency growth rate.
Developing a brand value proposition for a new agency
Developing a unique online course to drive new membership
A marketing association wanted to drive more members. We launched a new online course that served as a lead magnet, driving a 15% increase in membership
Introducing the world to a new Covid detection approach
It's hard to remember but during Covid many people or even clinicians didn't know about PCR tests. We worked with a renowned healthcare leader to better market the value of having both PCR and antigen testing. The results lead to a large increase in detection and kept a major ski resort healthy and covid free
Engaging event attendees by targeting Owners
A new CRM software wanted to tout the power of owned media to small business owners. We created the event theme, environment and experiences. The event was a huge success driving greater loyalty and adoption of the software
Creating urgency around a disease state
During Covid, the CDC introduced new testing requirements for hepatitis C. But how to get the word out, especially as the world was transfixed on Covid? We worked with an renowned healthcare thought leader to craft the story of this highly preventable disease. The resulting campaign resulted in 1,500 queries from healthcare professionals, much greater than the campaign goals.
